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Leadership Coaching for
Physicians Facing Career Challenges

Workplace challenges can be an isolating and damaging experience impacting a physician’s personal and professional identity. This often leads to a sense of being on an unsteady surface, or even falling overboard. Finding a trusted guide to support you through difficult times can mean the difference between being thrown a life raft and being lost at sea.

Let’s work together to get you back on an even keel, anchored to your values, with medical leadership coaching tailored to your needs.

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As a seasoned physician, ICF Associate Certified Coach (ACC), Narrative Coach®, and Certified WE-I Practitioner, I help you to:

  • Enhance leadership skills and effectiveness by walking with you through professional conflicts or challenges.
  • Achieve personal and professional growth by facilitating deep self-reflection and realizing personal insight to enable you to develop resilience and coping strategies.
  • Understand and strengthen your position to better navigate organizational dynamics and build your influence.
  • Gain clarity and direction on your career and personal goals by identifying and overcoming obstacles impeding progress.
  • Set goals based on your values to achieve short-term and long-term objectives.

View My Credentials


  • I highly recommend Martin Wale as a professional coach. He added tremendous value to our sessions, leaving me with numerous insights and phrases to enhance my professional responses. Martin's gentle communication style created a comfortable environment for me to share my thoughts and concerns. Through his thoughtful queries, he helped me gain self-awareness and understand my reactions in my professional life. Martin Wale is an excellent professional coach and I reflect often on our sessions.

    - MP
  • Meeting Martin was the beginning of a transformative journey for me. As I’ve worked on building my coaching business, our reciprocal coaching exchanges have been a cornerstone in helping me navigate both the strategic and personal challenges that arise. Martin’s coaching has helped me delve into self-reflection, clarify my direction, and ensure that my goals are deeply aligned with my values. He has been a trusted partner in my leadership journey.

    - LD
  • Martin has been an invaluable coach and friend over the past two years, guiding me through numerous business transitions and tweaks with his intelligent and probing style. His ability to uncover the underlying stories that hold one back have been essential for my continued success, and I always come away from our sessions with a sense that someone truly cared.

    - SL
  • Martin is insightful, considerate, well informed on a range of coaching tools and styles and can be very precise when helping one separate perceived issues and problems, from important ones. Thus far he has helped me focus my energies and resources to be more productive, settled, and deliberate in setting and achieving goals.

    - RM

The Coaching Toolbox

A commitment to deep listening allows me to employ specific methodologies and tools in my practice, depending on your circumstances. Your coaching experience may benefit from the combination of traditional and Narrative Coaching, augmented by the WE-I instrument, to understand your instinctive reactions.

Traditional coaching

Traditional Coaching is ideal when you have a clear objective in mind, such as working to an important target. Goal setting, time management, and holding you accountable all contribute to produce measurable results to support your professional or personal development.

Narrative coaching®

Narrative Coaching, pioneered by Dr. David Drake, is often more effective in situations where the exact issue is unclear. It involves helping you to explore where you are now, and grounding your story and yourself before experimenting with new perspectives or storylines, and then building a solution to take back to work or life. It can lead to profound shifts in thinking and behaviour.

WE-I Instrument

The WE-I instrument from Learning In Action offers a unique approach by allowing you to observe how you react in the moment, under pressure, in conflict, and in relationship. It provides a deep understanding of how you will show up in a moment of conflict, empowering you to make meaningful adjustments to handle similar situations effectively in the future.


A Full-Circle Philosophy

In every career a little rain must fall.
You may have more options than you think.

My practice reflects a three-phased approach to coaching or intervention:

  1. Identifying early intimations of trouble by understanding subtle signs and red flags before getting into deep water;
  2. Helping you develop strategies and approaches to enable you to navigate turbulent waters where you may feel you’ve lost control; and
  3. Recovering after the event and learning from it, making a positive contribution to your practice, your team, and your career.

Each client benefits from a personalized coaching plan and can feel secure knowing that safe support is readily available.

Short same-day or next-day sessions may be offered for urgent issues.


What to Expect

  1. A discovery call at no charge to explore fit and possible approaches.
  2. Learning from your WE-I profile about your responses under stress and in the moment.
  3. Establishing regular (weekly, bi-weekly, or as-determined) coaching sessions.
  4. Employing a combination of approaches as you work through your professional or personal challenges.
  5. Developing and testing approaches to allow you to fundamentally redesign your approach, and then defend it as you return to the work or home environment.

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